Really clever idea. A new service which lets you stream a simple 31 sec ‘song’ (actually just a short description read aloud) in your playlists which earn enough money after 100 plays to plant one tree. The world’s first MP-Tree. Yeah clever, like we said. This Song Plants Trees is basic, easy to understand and a really interesting way to raise awareness of the need to tackle climate change.
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TreeCard – this free debit card plants trees when you shop
OK so we’re not huge fans of clever marketing disguised as environmental action, but the pedigree of this new initiative seems sound. The Ecosia people – who plant trees when you use their search tools – have just released a new free debit card called TreeCard. The idea is that for every $60 you spend, they will plant a tree in your forest. It’s cute, and while some may consider it a gimmick, the fact is that Ecosia has already…
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