The world now revolves around friends, the more you have the happier you are, and in fact if you don’t have thousands of mates, you’re a bit of a loser. Yeah right! OK so we’re talking social networking land here, which we all know is not exactly real. Even so, it was inevitable that companies would start to come up with clever ways to make use of all this Liking, Friending, Tweeting and Plussing…and so they have.