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Electrolux Vac From the Sea Project announced – big brand makes the right noises


The giant Electrolux company has just announced a project to harvest some plastic from those nasty horrible oceanic garbage patches in order to recycle the material into vacuum cleaners. The Vac From the Sea initiative aims to highlight the need to recycle more of our junk, and while it will only produce a few limited edition cleaners, at least it’s a start in dealing with this massive and ugly problem.


Now why aren’t more people taking any notice of this and doing something long term and meaningful, instead of just some marketing exercise?


 The plan is to make a limited number of vacuum cleaners from plastic debris harvested from the Pacific,- and the Indian Ocean, the Atlantic, the Mediterranean, and the Baltic and North Sea. On the Blog and on Facebook, anyone interested in the issue will be able to follow the endeavor and find inspiration on how to get involved. The vacuum cleaners will be put on display to decision makers and consumers as part of spreading the word.

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