The Freebord is being billed as a snowboard for the street. Actually the videos make it look quite funky, although you do of course need hilly streets to have fun with these things, unlike skateboards!

‘Snowboarding is a mix of carving and sliding motions but conventional skateboards aren’t designed to slide. Freebord carves and slides just like a snowboard. You can hug a tight turn or drift a long, gentle slide; flip the board into fakie or float a 360.’