Oh ho ho, what makes me think that GameFly is trying to be a Netflix for games?

‘GameFly is the better, faster way to get the games you want – and play them as long as you want. You get unlimited game rentals for one flat subscription rate, so you can try out as many games as you want. And if you decide you like a game so much that you don’t want to send it back, just click Keep It and the game’s all yours, for our low Pre-Played game price.’