Mmm..new day, new Google service. Google Personalized. Beta. Not sure quite what it’s good fer yet, but no doubt we’ll soon work it out.

Update: ‘Google Personalized web search delivers custom search results that are based on a profile you create describing your interests. For example, people with an interest in the outdoors will see different relevant sites for a search on “bass” than people who are interested in music.’

Update 2: Oooh, oooh, now I get it. There’s a personalization slider that lets you personalize your search on the fly to see if your interests fine tune the search results to your liking. Oooh, nice, nice!