Gucci, high class brand known for their cutting edge styles and environmental outlook? Well, now they are. The company has announced that it is now a carbon neutral company and is no longer going to be part of the fashion fueled climate crisis problem.

The company has addressed it’s carbon issues through every part of its process from material, to making, to shipping to lower their carbon footprint as much as possible. As with most companies, they have found that there are parts of their system where it is impossible to eliminate emissions all together and for those they are offsetting.

The entire process has allegedly brought the company down to zero which his amazing! Fashion has come under fire as the industry causes a lot of emissions and pollution. Hopefully more designers and companies follow this example.