This Inflatable Photo Studio is not a joke, it’s a real product which photographers can use to set up a light secured studio anywhere they want. It inflates in three minutes, and deflates in five and when inflated measures 12 feet by 20 feet long. Why would you need one? Well just suppose you had a shoot booked and the weather turned nasty. Yeah, see?

Anyhoo, it’s great value at just $499.00 including an inflation fan and the makers will even create a custom sized model if you ask nicely and offer them more m.o.n.e.y. [Via]

 The I.P.S. is an inflatable alternative to mid-afternoon sun, partially cloudy days (which can cause a white balance and exposure nightmare), and battling moderate weather elements…It inflates in 3-4 minutes and deflates in 4-5 minutes. Once rolled up it measures about 40″ x 15″ x 15″ and weighs a mere 40 lbs. Fully inflated it measures 12 feet wide x 20 feet long by 12 feet high.