As mobile phones get cleverer and cleverer, users are going to be faced with a bewildering set of features and configurations. Props then to the Danes at Wirtek who have come up with a customer support package called EasyCare Direct. [warning: PDF]
This is basically a phone SIM and mini 12MB CD ROM in one unit, which offers users animated multimedia instructions on how to configure and use the fab features of their new handsets. Snap off the SIM and plug it into the phone, then put the CD into the PC and learn all about it. Easy to deliver, easy to use.