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Newspaper revolution.

The Seattle PI is breaking new ground as far as online newspapers go by offering their readers a new segmented day experience. That’s right, no more boring old single day edition, instead the site will morph over the course of 12 hours into various different types of publication. Wonder if print cousins will eventually follow suit?

‘At 4 p.m., we will roll out the popular 4 O’clock News, but now it will BE the home page, not even one click away. It remains “your quick go-home guide” with the brand-new headlines and features you’ve come to expect — traffic cams, stock reports, top clicks and more.’

Incidentally check out their interesting story running at the moment about ‘The Mac Lovers of Microsoft‘. Wow, I didn’t realise that you were allowed to use Apple computers if you worked for Microsoft.

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