Why are they smiling? Because they’re taking apparently taking advantage of NuRide, a strangely unimpressive service to encourage ride sharing where it’s so desperately needed. Why unimpressive, you ask, with a Skinny Decaf Latte en route to your lips. Well the rewards suck, for starters. A $25.00 gift voucher to TGI Fridays? For sharing your 70 minute ride with a corpulent toothbrush salesman from Idaho? Hmm….
NuRiding is similar to airline travel but for your car. You plan your trips online and earn reward points every time you travel with other people. It’s fun, free, flexible and most of all – rewarding.