but is it art? posted by

Out of The Box – the clever smartphone user manual


This Out of the Box smartphone packaging concept incorporates a clever interactive design which is focused on helping the user get to grips with all the features of their new handset. The idea is you plonk the phone into the manual and as you turn the pages you’re guided to the right things to do, and buttons to press, to set up and use the product.

It’s a cool idea and all, but I really can’t see mainstream handset manufacturers shaving cash from their profits by investing in this kind of packaging. Especially with the lightning fast pace of today’s mobile phone lifecycle. But you never know…

 Designers Clara Gaggero, Adrian Westaway and Jaako Tuomivara are behind the “Out of the Box” concept which is a clever way to help guide new users around specific features of a phone. What a great idea for the later generations who are interested in smart phones for the first time.

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