PricePlay is either genius or insane. Basically you play an online game to earn a discount on a product you want to buy. Aha, I hear you say, why don’t they just hand over the discount up front? Well, we reply, that’s because it wouldn’t get very much press coverage now, would it? Shape up at the back there. Anyhoo, it’s a fascinating idea, and although the beta version is a bit sluggish and there aren’t that many products on offer yet, some of the games (and discounts) aren’t bad. Worth a look-see.
You choose a product you want. You select an Interactive Pricing Activity (such as an online video game or trivia game) you like. Then you play. The price drops as you play the game. The better you are at the game, the lower the price. You decide when you want to stop. That is the price you want and have control over with. Playing is free and unlimited. No purchase necessary.