yeah, right! posted by

Pseudoscience fights back.

Hmm…so industry commentator Josh Umbehr over at the Medgadget weblog seems to have been the subject of a bit of PR harrasment for daring to suggest that a product we both featured – the Emwave – may not be quite as…ahem…robust as claimed. Dear me, it’s a bit much when PR folk start hassling folk at home to get their point across. Naughty, naughty Miss PR.

 In retrospect, we think it was the “pseudoscience” label that really ruffled emWave’s feathers. When a company stamps the term “scientifically validated” on their product, shouldn’t we just blindly accept that? Who would betray the sacred realm of scientific principles just to hock wares? Don’t ask questions. Don’t inquire…What I got instead was a phone call to my home from Miss Gabriella, never mind that I never gave her my home phone, nor is it listed on…

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