Most of us probably wake up to the beeping of an alarm clock if we aren’t lucky enough to have fallen into some sort of natural sleep/wake patterns. The Sunrise Pillow wants to make waking up more natural by supplying you with a fake, pillow-based sunrise.

This pillow has lights running down the sides that over the course of about 15 minutes mimics the rising of the sun. This is supposed to make waking up feel more natural. It doesn’t rely solely on this to make your morning better however.

It also tracks your sleep patterns to learn when the optimal time to start rousing you is. This way when your alarm goes off, you aren’t in the deepest level of your sleep and can wake up with energy instead of anger. It also plays music or nature sounds to bring your morning to a soothing start. It’s not just for mornings however, it also has a bevy of sounds to help you fall asleep. This pillow is being Kickstartered but I still have one question, how effective is this with the use of a pillowcase? You can preorder this for $99.