Tire Tagsz. If your car could speak it would say – you’re kidding right? Well OK, it would probably say Speed Freak, or Full Flava or P.I.M.P or any one of a selection of erudite and illuminating (!) phrases using this programmable LED ‘wheel messaging’ system. I can think of a message. No really!
TireTagz utilises ingenious technology originally developed as an advertising medium for race cars. A device is installed onto an alloy wheel, fixing safely within the centre spigot bore and a small reflector strip is attached magnetically onto the brake calliper. When the wheel rotates at speeds greater than 10 mph, the device activates. Every time it passes the strip on the calliper it flashes a series of 15 LEDs (Light Emitting Diodes) at a very high frequency. Through a process called “persistence of vision” a static image is produced within the wheel space, even though the wheel is turning at many revolutions per minute.
