The Tobii T120 Eye Tracker is a clever piece of camera/software technology embedded into a 17” TFT monitor which tracks the eye movements of a user in real time. Apparently this sort of thing is designed to watch us, as we watch things like television adverts, software programs and the like to see what we respond to. Video. I’ve got a question. If this kind of technology is so good, how is it that we continue to get rubbish software and advertising hitting our screens? Or is that being overly cynical?
The Tobii T60 and T120 Eye Trackers are integrated into a 17” TFT monitor. They are ideal for all forms of eye tracking studies with stimuli that can be presented on a screen. Get objective results testing print advertisement, TV commercials, shopping shelves, packaging design, product design and movies. Research usability of web, software and computer games. Perform psychology studies, infant studies, reading studies, vision research and more.