This unassuming-looking timepiece has a cool retro-styling that might make others think you raided a vintage store, or possibly your grandfather’s closet, but trust us when we say there’s no watch from the ‘Good Ol’ Days’ that does what this one does.

With all the cool features tucked within the Voice-Command Smartphone Watch, you might forget it actually tells time, too. In addition to having an eye-catching classic analog design, it uses Bluetooth 4.0 to connect with either an iPhone or an Android phone, providing a seemingly endless array of functions:

• Vibrates and buzzes for incoming calls, with small LED screen at the edge of the watch face revealing the caller’s name
• LED screen also displays incoming texts and e-mails, according to the user-selected settings in the app interface on the phone.
• “Leash” function alerts users if the phone has been left behind
• Remote to engage the shutter on the phone’s camera for group shots.

Oh, and of course the watch also tells time. See? Told you it was easy to forget.

All this style and hi-tech wizardry can be on your wrist for $299.95.