This ‘world’s first’ Wrinkle Preventing Pillowcase apparently manages to fight off the ravages of time by deploying an army of tiny little elves who emerge when the lights go out and start vigorously rubbing your facial bits with hand made, aloe coated cotton loofahs. Once the job is done, they retire back into the pillow to eat a late dinner and reminisce about the good old days.

No wait, we’ve got that wrong. They serve breakfast instead. Oh OK, so there are no elves. Or eggs and bacon. Just a pillowcase which has a blend of hydrophobic fibers built in to help your skin retain moisture. The thing has been developed by a dermatologist, which is a good thing, right? It comes with 22,000 woven microfilaments which battle non-stop against nasty sleep lines.

Here is a photo of someone who has clearly never used the pillowcase. And you can see just how anguished they are about that fact. The product costs $39.95.