I really like this iHitch idea, aka a new form of shared community travel. It combines GPS, mobile phones and instant digital payments to provide a safe and ubiquitous car sharing system for all. The fact that it also includes an online reputation management system makes it a little more than just pie in the sky too. OK, so there are services like this around already, but no-one has really done the job superbly, with all of the best technologies and processes. It’s probably just a matter of time, eh?
Let’s call this new device the ‘iHitch’ – a phone, GPS and payment system all in one – a simple challenge for the likes of Nokia, Apple or Garmin. The next step is equipping a critical mass of passengers and vehicles for it to be a practical option. And finally we will need some software which, when told where the drivers are going and where the passengers want to be, can make the optimum connections between the two. Seems simple really!