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Bottle Bank as arcade machine – brilliant concept improves recycling

Bottlebankarcade

This video of a Bottle Bank Arcade Machine is brilliant. Turn a bottle bank into an arcade machine with flashing lights and score tables and what happens? People recycle more bottles. Awesome, now why couldn’t we do this with all recycling banks? And it takes a VW viral site to give us the idea? Wow.

  The latest stroke of genius from FunTheory.com…Turn a recycling bottle bank into an arcade game and guess what happens…. more people get more engaged and recycle more.

Nigel is the managing editor of the Red Ferret, as well as a freelance columnist for the Sunday Times newspaper in London. Loves tech and fancies himself as a bit of a futurist, but then don’t we all?

Nigel – who has written posts on The Red Ferret Journal.


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