This video of a Bottle Bank Arcade Machine is brilliant. Turn a bottle bank into an arcade machine with flashing lights and score tables and what happens? People recycle more bottles. Awesome, now why couldn’t we do this with all recycling banks? And it takes a VW viral site to give us the idea? Wow.
The latest stroke of genius from FunTheory.com…Turn a recycling bottle bank into an arcade game and guess what happens…. more people get more engaged and recycle more.