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Produce soon to be labeled with lasers

Laser Food 3

After 3 years of wrangling, the European Union will begin allowing laser labeling or branding of produce, replacing those annoying sticky labels we’ve grown used to seeing. Laser Food, the company behind this technology, says its MARK SYSTEM has the ability to mark each piece of produce without affecting the life of the product creating some added market value.

Laser Food 2

This process had been previously banned because of the use of iron oxides and hydroxide. The new law, which takes effect June 25th, will allow grocers and retail stores to “tattoo” the skin of fruit with lasered marks that can contain barcodes and other information. The company has been developing the technology since 2009. In this era of food-bourne illnesses, a benefit of this will be that it will allow suppliers to trace where their products are sold.

Laser Food 1

I wonder, though, if by lasering our produce, if this will allow microscopic particles to sneak into its skin. No word on that so the jury’s out on this one. Guess we’ll have to wait and see how it goes.

Debra Atlas is a freelance environmental writer and eco-enthusiast based in Northern California, and is the Red Ferret’s Ecological Editor. Debra looks for the upside of eco-change – what’s positive, making a difference. She hunts down those interesting things cooked up by creative minds, especially if they’re strange and eccentric.

Debra Atlas – who has written posts on The Red Ferret Journal.

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