Contrary to common belief, marketing people constantly take risks. Yes they do. For instance they quite often take the bus to work instead of a train, and sometimes they throw caution to the winds and actually buy a take-out lunch instead of hunching over their home-made egg mayos. It’s rough out there.

One of the biggest risks, however, is to decide how to market your product or service to your potential customers. Do you advertise, spend on PR or instead just send everyone a QR Chocolate with your choice of message and website address.

The risk comes with the choice of confection. Should it be white chocolate, dark Belgium choc or a mix? And will the customer eat it before they’ve taken the trouble to snap the code with their smartphone? It’s tense stuff, and enough to give even the hardiest marketeer sleepless nights.

Somehow we feel that even with all the risks, it’s a better long term bet than giving someone your chocolate business card, right? Amazing!