The Neo-Racer Cycle Control. You’re a slob and you know it. Too much couch and stuffing potato. Too much Play and not enough station. Too much….[OK, I think we’ve got the idea now – Ed] £149.95.

‘But the Neo Racer takes it to a new extreme. It might look like an exercise bike without a seat, but at the heart of the Neo Racer is a games controller specifically designed for racing games. Connect it to your console and as you pedal, you control the forward movement of the vehicle in the game! The faster you peddle, the faster your car, bike or plane moves…Obviously not all movements in the game can be controlled with your feet, so the Neo Racer also includes a handheld, analogue enabled game controller for other functions (jumping etc.) Beware though; if you stop peddling, the game stops progressing, so there’s no excuse for laziness…And just like an exercise bike, it counts the calories you’ve burnt, as well as displaying your cycling time and speed.’