Everyone knows that the difference between a good and bad video often comes from the choice of music. Choose the wrong sounds and you can wreck even the most perfect action on screen, and of course good music can conversely lift up the most boring.
Which makes this new Jukedeck product so interesting. The online app promises to deliver instant royalty free music created specifically for your video clip in real time, by a music ‘engine’. That’s right, it’s computer made music, which you can customize in a variety of genres.
The concept is innovative and ambitious, and as you’d expect with a beta program at this early stage, the results are both hit and miss. Some of the results, such as those using the incredibly versatile Marimba instrument, work well, while others sound a little…well computer. The big point is, however, even the most odd results are still musical enough to use, which is a pretty good effort.
You get to select mood, genre (e.g. jazz, blues etc) and obvious things like tempo and instruments, press the Generate button and the system will deliver a piece of music tailored to the length of your clip. After which you can download it to integrate it with a video editor offline. You can also create multiple clips which are automatically saved so you can audition them and compare against each other, to choose the best.
Overall it’s a very clever bit of programming indeed, and since it’s early days we’re not surprised that there are limitations in the options on offer. For example we’d like to see more choice of moods (happy and sad are just a little limiting, what about triumphant with some brass and suchlike?) and the download feature needs a little more help text for novices, but it definitely has promise.
And why on earth do these boys and girls insist on making an iPhone app first without throwing in an Android version? Don’t they realize that Android is by far the dominant platform for smartphones and tablets, and has been for a while now? Weird. And it could definitely do with a bit more attention to detail in the design elements, especially for things like the icons and buttons. But overall, it’s a nice tool in the making and we’ll definitely be watching out for its progress in the future. Nice!