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A tale of two cities.

A blog survey.

MIT Media Lab‘83% of respondents characterized their entries as personal ramblings whereas 20% said they mostly publish lists of useful/interesting links (respondents could check multiple options for this answer).’

A blog article.

Blogs as a marketing avenue‘Here is what they do: they insinuate themselves into a blogging or chat community. They hang out in the community until they become trusted contributors and likeable personalities with some expertise. And then they ‘mention’ a product they’ve just ‘tried’. They don’t pitch it – oh no, that would be too obvious – they just mention it kindly with a bit of excitement. Just a bit.’

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