A blog survey.

MIT Media Lab – ‘83% of respondents characterized their entries as personal ramblings whereas 20% said they mostly publish lists of useful/interesting links (respondents could check multiple options for this answer).’

A blog article.

Blogs as a marketing avenue – ‘Here is what they do: they insinuate themselves into a blogging or chat community. They hang out in the community until they become trusted contributors and likeable personalities with some expertise. And then they �mention� a product they�ve just �tried�. They don�t pitch it � oh no, that would be too obvious � they just mention it kindly with a bit of excitement. Just a bit.’