general posted by

Bluejack bac!

I’ve just received a PR email outlining the ways that Bluejacking can be used for advertising purposes. Nasty email. Nasty concept. Let’s hope it crawls back into its box real soon now (to join the naff viral marketing stuff in the corporate gutter). One example given? TagText. Sheesh!

Oh dear, I may have started something ugly here. I suspect that it was the Ferret that first introduced Bluejacking to a wider world. Little Ellie sent me an email invite to her Bluejackq site, you see, and I ran it for a laugh before the Net mob, BBC, /. et al knew about it. Now, alas, the suits have arrived. Sigh.

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