Health giant GSK has put its NiQuitinCQ stop smoking products to work online with the launch of the Click2Quit site. The site offers all would-be quitters advice, tips and an email newsletter to help them on their way. Nice way of combining the Net, healthcare and product marketing to good effect?
‘Your plan will be completely unique to you, based on what you tell us about yourself. It will help you manage the emotions you’ll face, and break the habits you have associated with smoking.’