Dying your hair is a bold statement that says a lot about how you feel about the world. But maybe how you feel changes with the weather. Wouldn’t it be nice if your hair color changed that way too? F I R E dye will make your hair change color like a mood ring.

This dye is temperature responsive (like a mood ring) and will alter the color of your hair according to the surrounding temperature of the air. It’s mostly black while you’re inside so you can keep that professional look during meetings but once you step out into the world you may be greeted to a full head bursting with color.

The dye is semi-permanent and will last for a few washings before it needs to be reapplied. Currently this is only a project to show at Fashion Week but the brand is looking for ways to bring the color changing hair dye to the market.