Wow, how neat. I just booked a car with Avis online and at the end of the process was presented with a link box to the Future Forests site. Apparently Avis has become a member of this initiative and will make a donation to the ecology as part of its corporate ethics policy.
As part of its commitment to the environment, Avis is setting CO2 reduction targets across its European operations. It is also funding tree planting and carbon-efficiency projects to ‘neutralize’ the effects of the CO2 emissions created each day by people driving Avis cars.
Call me gullible and naive, but I think that’s very cool.