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iPhone 4 – Titanic Antennagate Jedi loses Death Grip control of Reality Distortion Field


Not really Apple’s greatest moment, is it? Petulant, angry, defensive and just a tad ungracious to its adoring customers. Ah well…c’est la vie.

How not to conduct a PR campaign on a dodgy product.


Friends & Enemies:

PC World

Consumer Reports

Rivals Annoyed

Rubber Bands to the Rescue:


…and finally:

Apple Design Chief Jonathan Ives gives a June interview about the importance of materials in the design of the iPhone 4.

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