What kind of company sells chrome alloy wheels for $1 million a set (with solid gold screws and diamond settings?) The kind that also sells these massively tasteful and blingular medallions for �119.00. P. Diddy, daddy, do.

‘The visible screwing system consists of 19 screws made of 750/1000� or 18K solid gold � a total of 380 grams of gold per wheel � as well as the gem inlaid in each screw head, a 1-carat diamond, making a total of 19 diamond carats per wheel (mounted in a serticlos set, brilliant cut). Finally, it is interesting to note that it takes more than 100 hours to make each rim and that the production cycle for a full set of four rims is roughly 3 months.’