The music business is in a state of…ah…change? Is that an understatement? CD sales are dying, and although MP3 downloads are rising it’s not enough to compensate for lost revenue and keep those expensive music lawyers in the style to which they’re accustomed. Their saviour seems to be live music, now enjoying something of a resurgence.
However it looks as though live concerts may now also be under threat from the Internet and digital delivery systems. Livebeats.com is a new live concert service which takes a standard broadband video feed from a concert and beams it to the world. This is not new technology of course, but what makes it different is the level of attention they’ve put onto the whole live gig environment.
There’s a full suite of functionality included with the plans, including Facebook integration, a fan chat system, a concert invitation system and of course essential things like handling up to four cameras fed to a browser based player. There’s also an innovative set of ‘show plans’ which let you buy a certain amount of viewers in a package, which helps keep the cost down if you’re a small band starting up. The service is currently all free because it’s in Beta, so there’s no knowing actual costs until it officially launches.
In the meantime, a format that some folk have been having success with is Google+ Hangouts, which are also free, and which let you stream your concert to fans from a location of your choice. Daria Musk, is one musician who’s made quite a name for herself on this platform, and no doubt others will come along after.
If you want to see just how amazing the whole first experience for her was, check out the video below, read the description and watch to the end when she realises that the new platform is actually a real way of connecting with fans and viewers in general. Amazing.