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Lovemarks.

Mr Saatchi believes that ‘brands have run out of juice’. Therefore he proposes Lovemarks.

‘ Lovemarks are the answer to everything that’s wrong with marketing and advertising. At the core of every Lovemark is Respect. A Lovemarkís high Respect is infused with these three intangible, yet very real, ingredients: Mystery, Sensuality and Intimacy.’

You still awake at the back there?

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