Well here’s one straight from the ‘what were the marketing department thinking? department.The Momax Boom Swimmer Bluetooth Speaker is a…well… wireless speaker. And any resemblance to a biological organism that is at the heart of life itself is probably purely a coincidence, right? Right?

The waterproof, dustproof and shock resistant speaker comes in a range of delightfully non-biological colors, and features a run time of 8 hours from a 2 hour USB charge of the internal battery. The device can be submerged in water up to 1 meter deep for up to 20 minutes with no harm, which is a good job with the word ‘swimmer‘ in the product name.

The idea of the tail is apparently to help you attach the thing to various items which would do well with this kind of feature, see image of fence and speaker above for an example of what we is talkin’ about. The speaker will connect with just about any smartphone or tablet which supports Bluetooth 4.0, and you can buy it for a price of $72.