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Name Your Porsche – brand death beckons


Name Your Porsche is a new service which will create a custom nameplate in the style of the original that you can stick on your fancy German automobile car thing. It’s available for all the glorified Volkswagen, sorry Porsche, range from 911 through Cayman. Could this spread further afield? Could we soon be attaching cute nom de plumes to our toasters (Frank, you’re so hot!) or washing machines (spin, Betty, spin)? If so what’s this going to do to the precious ranks of brand managers the world over? How will they survive? Do we care? Priced at $450 for a base plate of 5 letters and around $50 for additional letters. [via NOTCOT]

 Just imagine having your girlfriend’s or boyfriend’s name on the back instead of Carrera 2, or the name of your dog, cat or horse instead of Cayenne? No problem! Any conceivable name can be made to order…. from Laura to Larry, from Amber to Arnold, from Roxanne to Roderick…

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