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Old Spice – probably the greatest viral internet campaign ever


You know I don’t usually like adding to the noise, but this new Old Spice viral ad and marketing campaign is just too delicious to miss. The whole thing revolves around ex NFL pro footballer Isaiah Mustafa and a team of comedy writers who are amazing.

I won’t say any more except to mention that taking the ad and making it into a Twitter response medium is nothing short of brilliant. I wonder if it had anything to do with the fact that YouTube was down this morning? Take a look at three of my favourites, including the original of course. MONOCLE SMILE!

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