Israeli company Cellint has come up with a product called TrafficSense which collates info from driver’s mobile phones, and combines it with speed data, travel time and stuff to provide real time traffic jam updates. The technology will effectively track multiple handsets in a given area to warn drivers of traffic jams up ahead, without the need to install expensive sensors en route. Yay, we say.
“Many traffic jams develop from nothing to a major jam in a few minutes – so a real time solution is needed,” said Modena. “We already have a system for consumers that will be operational soon that will enable drivers to determine the quickest way to get from place to place. It won’t be theoretical like an Internet trip planner, which is unaware of existing traffic – but in real time, with the knowledge of the traffic on the roads at that moment. It will be up to date as of the traffic five minutes ago.”