general posted by

Pushme, Pullme!

I received an interesting little email the other day from Warners cinemas here in sunny London. They were trying to get me to download and install a new gidget (!) which they called a Pager. This is a service which offers me news, reviews and special offers using multicast technology from a company called Skinkers.

Video, text, hyperlinks et al delivered directly to the user at any time. So push (and pull) is back. But are we ready for it this time around?

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