Are we too obsessed with time? It does look that way, considering the number and diversity of ways we choose to tick off the moments of our life. We’re also finding ever more ingenious ways to make time ‘interesting’, maybe to compensate for the fact that it’s rushing by at an alarmingly fast speed.

The latest example of stylish time-keeping is the QLOCKTWO, a deliciously innovative clock which does away with numerals completely and instead tells you the time in a very practical word sentence. Of course this does mean you’ll need to a) read English and b) be literate enough to decipher the text, but hey, when have small issues like that ever stopped the march of trend-setting progress?

The product is available in a variety of colors, which quite frankly are strangely chosen, but which will probably delight some urban hipster and their kitchen. The less than delightful aspect is the $1299.99/£799.99 price, which may encourage more sensible folk to return to a sundial and ruler.