The Quizid card is a Brit attempt to make things more secure for surfers and shoppers on the Internet. According to this BBC report, it is in fact ‘being heralded as a major breakthrough’. I’m not so sure.
In my experience anything that makes shopping more complicated – witness Mondex electronic wallets and the like – tends to end up being quickly shunned by a tech weary public.
Time will tell. Here’s the official company site.