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Road rats?

Why are corporate suits so…er…well so unimaginative? Example No.34928. Chrysler Daimler has just released a new road safety awareness program called Road Ready Streetwise to help youngsters become more aware of the dangers of driving (or should I say the dangers of driving badly?).

But what do they do? Choose a cheesy set of grinning yoofs to promote it, and instantly make it totally unappealing to most teens, who just wanna be cool. Much better to license a variation of Grand Theft Auto, rejig it and start from there. Sheesh!

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