New and improved ways to get people out of bed are always welcome. We’ve seen alarm clocks that shake beds, that run away, and some that force you to play games to get you out of bed. Ruggie takes a slightly different approach, it just makes you stand up.

This alarm clock is a rug. An actual rug. It resembles a bathmat, not the most attractive bedroom accessory to be honest but it does serve a great purpose. This homely floor cover will wake up in the morning. Once the alarm sounds, you can’t get it to go off until you’re standing on it. As everyone knows, standing up in the morning is the hardest part.

This small rug sounds puts out a load of sound but you can customize it with some mp3s if you are so inclined. It is soft and will probably keep feet warm. You can’t snooze this because you have to keep your feet on the rug for 30 seconds to silence the alarm and by that time, you’re already up. You can get your Ruggie for $99.