Ouch. Google has just released it’s Froogle catalog search engine as a wireless Smartphone service. That’s right, you can now wander into any store and view an instant online search of a competitive price on a product you’re interested in. They’ll need to tidy up the search results a lot (i.e. remove the duplicates or very similar results guys!) in order to make it totally zowie, but they will.

‘To use Froogle via wml-enabled mobile, users point their phone’s browser to http://wml.froogle.com, enter the search terms in the box and select the ‘Search’ button, and then use the phone’s keypad arrows to scroll through the results.’