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Shopping topping.

Ouch. Google has just released it’s Froogle catalog search engine as a wireless Smartphone service. That’s right, you can now wander into any store and view an instant online search of a competitive price on a product you’re interested in. They’ll need to tidy up the search results a lot (i.e. remove the duplicates or very similar results guys!) in order to make it totally zowie, but they will.

‘To use Froogle via wml-enabled mobile, users point their phone’s browser to, enter the search terms in the box and select the ‘Search’ button, and then use the phone’s keypad arrows to scroll through the results.’

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