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WeWood Aludra Beige – buy a watch, plant a tree


There’s a growing move towards more natural clad products which you may support or dislike depending on your attitude towards life, but for those who prefer their gadgets to be more au natural it’s interesting to see how many products, from bamboo computer accessories to fashion, are embracing the trend.

This WeWood Aludra Beige watch, encloses a standard battery powered quartz movement inside a deliciously serving of natural scrap maple wood, with no treatments or finishes. The watch is vaguely water resistant, but beware swimming with it for obvious reasons. Likewise, fire and friendly woodpeckers are hazards which probably should be avoided.


One nice feature of the product is that for every watch that is bought, the company will donate a freshly planted tree to the world via American Forests or the Trees For the Future projects. Which should give you a nice feeling in the tummy, alongside the typical rustling in the wallet area.


100% natural wood, hypo-allergenic, adjustable for all wrist sizes and priced at $120.00.

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