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Whiter than white?

Mmm, what message do you get when you learn that Proctor & Gamble, purveyors of soap powder to the gentry, has put the Tide brand mark onto an ultrasonic cleaning gidget? Does it demonstrate a huge level of confidence in its detergent products, or say something quite different? Anyway, the Tide Buzz Ultrasonic Stain Remover. $49.95.

‘Forget tedious scrubbing and rubbing. The Tide� Buzz� removes virtually all stains. Using ultrasonic energy waves, it breaks up tough stain particles and knocks them out of the fabric. Simply place a Stain Catcher� pad under the stain, apply the specially formulated ultrasonic cleaning fluid, glide the ultrasonic wand over the stain until it disappears�it’s that easy.’

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