Mobile Tech posted by Mobile – where’s the nearest…?


One of the suckiest things about search on mobile phones is the fact that it doesn’t work. No it doesn’t. But it’s getting there, primarily because the big players have realised that there’s a huge latent demand for information on the go. Nice to see, therefore, a new update from a brand leader. Mobile, part of the Yellow Pages empire, has just re-launched and it’s a nice effort all round in terms of the interface, data and ease of use. I have to disclose that I’m a consultant to the company, but even so I reckon that they’re definitely going to be the local search service to beat in the UK. Google just isn’t in the same ball-park when it comes to the depth of local business knowledge that Yell has in its database. Watch for this whole area to heat up white hot in the next year or so, as the recent Telll Me launch proves.

Comments are closed.

comments powered by Disqus

Side Advert

Write For Us


Managing Editor:
Nigel Powell

Associate Editor:
Caitlyn Muncy
Associate Editor:
Dan Ferris
Ecological Editor:
Debra Atlas
Technology Editor:
Fritz Effenberger
Asian Editor:
Hu Ping
Reviews Editor:
Kevin Evans

FB Like Box