but is it art? posted by

Zooppa – advertising for dummies


Zooppa is some crazy stuff. Think Hot or Not meets YouTube meets Jackass for advertising. The site posts a contest for an advert, ordinary Joes shoot their version on video and upload. Users vote for the best. And the winners get cash, or at least Zooppa cash which can be converted into real green stuff. There’s something odly compelling about this, and if it takes off – and the early stuff is pretty awful in general it has to be said – if, then this could be a very interesting experiment. One to watch.

 Why zooppa? Zooppa.com is an online advertising generator that capsizes the traditional idea of advertising, by putting the consumer into the very center of the creative effort. That means a simple collections of amateurs videos? Zooppa.com is much more than this: involving the consumers in the creative process. Zooppa.com’s objective is to transform the “making of” ads in an advertising campaign to become purely web-oriented.

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