Johan Bergendahl, a senior exec with Swedish mobile phone giant Ericsson, has come out and said what I’ve been saying for years, that WiFi will shortly be replaced by cell phone broadband technologies such as HSPA and beyond. It’s really a no-brainer. WiFi is an incredibly frustrating technology once you start moving away from a limited number of environments like airports, offices and home networks. Try getting a WiFi signal in a car on a motorway for example.
At the end of the day, all people want is high speed Internet access wherever they are, in a plane, on a train, in a car, in a canyon, down a village sidestreet. WiFi will never be able to deliver that kind of ubiquity, but HSDPA is already proving that it can. And with prices dropping significantly, it is just about the time for mobile broadband to take over. Watch that space!
”Hotspots at places like Starbucks are becoming the telephone boxes of the broadband era,” claimed Ericsson’s chief marketing officer Johan Bergendahl, speaking to delegates at the European Computer Audit, Control and Security Conference in Stockholm.