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Seat Savers – a tale of New York marketing ingenuity


Some enterprising chaps in New York have turned a simple replica food product into a potential money spinner. The Seat Savers concept comes from a simple idea – that people won’t disturb or use a chair with a spilled beverage or foodstuff on it.


The original products come from the Silly Spills range of replica foods sold at New York’s Jeremy’s Place, and are converted by the simple addition of a marketing sign saying ‘Seat Savers’ and a price tag of $2.00 each. See how easy it is? What a marvelous world. More here.


Nigel is the managing editor of the Red Ferret, as well as a freelance columnist for the Sunday Times newspaper in London. Loves tech and fancies himself as a bit of a futurist, but then don’t we all?

Nigel – who has written posts on The Red Ferret Journal.

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