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Seat Savers – a tale of New York marketing ingenuity

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Some enterprising chaps in New York have turned a simple replica food product into a potential money spinner. The Seat Savers concept comes from a simple idea – that people won’t disturb or use a chair with a spilled beverage or foodstuff on it.

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The original products come from the Silly Spills range of replica foods sold at New York’s Jeremy’s Place, and are converted by the simple addition of a marketing sign saying ‘Seat Savers’ and a price tag of $2.00 each. See how easy it is? What a marvelous world. More here.

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Nigel is the managing editor of the Red Ferret, as well as a freelance columnist for the Sunday Times newspaper in London. Loves tech and fancies himself as a bit of a futurist, but then don’t we all?

Nigel – who has written posts on The Red Ferret Journal.


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